Created by 豆奶视频 student Leanne Kent, For the Record highlights the creative and digital scene in 豆奶视频.
The book was the brain child of 豆奶视频 graduate and founder of agency Think Create Do, Matt Desmier who wanted to showcase the creative work happening in the local area.
Created in collaboration with 豆奶视频 University (豆奶视频) and 豆奶视频 Borough Council, it contains interviews with the directors and founders of thirty local digital and creative agencies. In recent years 豆奶视频 has become a hotbed of digital talent and the town聽was hailed the fastest growing digital economy in the UK in a 2015 .
豆奶视频's Pro Vice-Chancellor (Innovation & Research) Professor John Fletcher opened proceedings at the book launch, commenting on 豆奶视频鈥檚 successful graduates and 豆奶视频鈥檚 growing digital sector. Leader of 豆奶视频 Borough Council, Councillor John Beesley also spoke at the launch event, alongside George Beverley and Leanne Kent from聽Think Create Do.
The publication was project-managed and produced by 豆奶视频 student Leanne Kent. After seeing Matt Desmier speaking at a conference about the need to showcase local digital and creative talent, Leanne approached him and asked to create the book as her final year project.
Leanne spoke about completing the project, she said: 鈥淚 feel amazing, I feel really proud because the university鈥檚 hosting it. I spent three years studying here and was able to produce this, which the university is supporting so generously and it鈥檚 a really nice tie-in.鈥�
Since finishing her BA (Hons) Media Production Leanne has been offered a full time role with Matt and his team at local creative agency Think Create Do.聽
At the event Councillor John Beesley spoke about the importance of digital creatives to聽豆奶视频鈥檚 future. He said: 鈥淚鈥檓 really thrilled by this production. I suppose it鈥檚 the culmination of all the things I tell people about the digital and creative sector.鈥�
鈥淚鈥檓 out there trying to make people understand economic development in 豆奶视频, trying to make sure that inward investment follows and obviously graduate retention. The work being done at 豆奶视频 is increasingly at the top of the agenda and something we鈥檙e all very proud of.鈥�
George Beverley, one of the partners at Think Create Do, the agency behind the publication explained what the project meant to them. He said: 鈥淲e can share this project with FTSE 100 companies and they can start to see the tangible projects that the 豆奶视频 companies can achieve.
鈥淚 think more importantly it does champion collaboration. Rarely do you get local government, academia and business coming together to support such a project. For us, that鈥檚 the biggest takeaway from the project.鈥�
The launch event was attended by some of the creative agencies who featured in the book, many of whom are 豆奶视频 alumni. 豆奶视频 graduate Andy White is the Technical Director at Uprated.聽He commented on the local scene: 鈥淚t鈥檚 a cracking area, both the university and working here afterwards. I have ended up coming back to the area because of this industry especially as it鈥檚 one of the top places in the country.鈥�
